I spent 10 years with the brand building my design career and the taking the Canadian yoga-apparel retailer worldwide. Our design ethos was to prioritize our operational and experiential excellence while investing in a hyper local theme. We wanted each store to feel like it was the first store of the brand - custom concepts for every new community and always, showing a sense of fun. This was a dream opportunity as a designer to find the irreverent local sources of inspiration and design a store to honour them.